Black Friday. Another example of a hyped up date in our calendar, forcefully driven by hyper consumerism.
It’s a win-win for those who consumerism is the center of their world. For the manufacturers and the stores it’s more fuel on the fire of consumption. For the sheep-like consumers it’s the chance for a reassuring endorphin fix when they smile smugly in self satisfaction, proving their savvy by having bagged a bargain.
As a company with ethical business practices (and a conscience, and a bit of common sense too) you can imagine that we’re not joining in this decadent party.
I don’t think we need to waste lines over stating the obvious, just buy what you need, when you need it, buy well and buy thoughtfully.
For two decades David has been the owner and director of several marketing and distribution companies. During this time he has learned the indisputable benefits of looking after customers, colleagues, workers, suppliers and the local community, treating them all as respected stakeholders in a common project. Recently he consolidated his personal beliefs and business ethics by founding the Natural Intimacy brand and developing it as an Ethical Company.