Our Story. Our Ethos. Our Vibe.

Black Friday. A Day Of Mourning

hyper consumerism

Black Friday. Another example of a hyped up date in our calendar, forcefully driven by hyper consumerism.

It’s a win-win for those who consumerism is the center of their world. For the manufacturers and the stores it’s more fuel on the fire of consumption. For the sheep-like consumers it’s the chance for a reassuring endorphin fix when they smile smugly in self satisfaction, proving their savvy by having bagged a bargain.

As a company with ethical business practices (and a conscience, and a bit of common sense too) you can imagine that we’re not joining in this decadent party.

I don’t think we need to waste lines over stating the obvious, just buy what you need, when you need it, buy well and buy thoughtfully.